Global Marketing, Localized or Standardized Strategy Selection Essays

Global Marketing, Localized or Standardized Strategy Selection Essays Global Marketing, Localized or Standardized Strategy Selection Paper Global Marketing, Localized or Standardized Strategy Selection Paper Standardized and Localized Strategy Selection When considering the marketing, product, and positioning strategies involved with taking a US based consumer product global, there are many variables to consider. Some key considerations include; the markets economy, political climate, legal system, and of course, there are cultural considerations (Levens, 2012). Of these, culture may have the most effect on how to market a product internationally. There are currently two schools of thought for international marketing, which are the adoption of a standardized strategy or a localized strategy (Solomon, 2015). One would think that with globalization and the exportation of western culture, that most consumer products would be able to adopt a standardized strategy because, after all, a TV is a TV and a washing machine is a washing machine. Unfortunately things are not so simple, and we need to be careful not to make the assumption that the whole world is exactly like the United States. Perhaps a TV is a TV and a smartphone is a smartphone, and other than the socio-economic factors that decide whether or not it is a luxury item, marketing could be essentially uniform. But when you consider other items such as refrigerators, clothing washers dryers, dishwashing machines, personal hygiene products, and so many more, there can be many cultural factors to consider. For example,many cultures shop for groceries several times per week, some even daily, Americans shop for groceries, on average, once per week. : Since Americans only shop once per week, American homes have the largest refrigerators on the planet with an average size of 17. 5 cubic feet (Rees, 2013). With such cultural differences, it would not be possible to use a standardized marketing strategy, but is a localized strategy the way to go. Instead of choosing between a localized strategy or a standardized strategy, many international marketers balance the two strategies to a degree and use an adapted global marketing strategy (Armstrong Kotler, 2012). By adopting an adapted global marketing strategy marketers can think globally, but act locally. In doing so, the marketing strategy and marketing mix elements are adjusted to the market being served. Although the overall brand strategy is standardized, advertising and product mix is localized. The negative effect of this is the additional expense associated with local marketing and possibly having to modify products (Solomon 2015). However, this can be overshadowed by the ability to capture a larger market.

How to become a forklift operator

How to become a forklift operator These days, logistics careers are a growing hotspot. People with the skills and know-how to manage the inventory coming in and out of warehouses or bring that specialized skill set to a construction site are going to be in demand for the foreseeable future. Specifically, forklift operators, with their large equipment expertise, are in a great position for the future. With e-commerce companies like Amazon building more and more warehouses every day, these trained professionals help keep products moving efficiently on their trip from one place to another. What does a forklift operator do?Forklift operators use heavy machinery to move objects or materials. They are most often found in warehouses (or other storage settings), factories, and on construction sites. The direct work tasks are pretty straightforward- using the forklift to move object A to place B. However, forklift operators may also be responsible for:Maintaining forklifts and other mechanical equipmentHandling other cargo eq uipment, such as shrink wrap machines, lifts, and trailersUsing software related to inventory and supply chain managementThis is a job that also requires a lot of physical stamina and strength, as it may require heavy lifting and the ability to work on repetitive tasks for hours at a time. It’s also classified as a â€Å"hazardous occupation† by the Fair Labor Standards Act, which means that operators need to pay close attention to safety and situational awareness.What skills do forklift operators have?Forklift operators need to have a very specific skill set in order to be successful.Mechanical Skills:  Forklift operators work with heavy equipment and tractors all day, every day, so it’s important to be able to troubleshoot issues as they arise, or risk losing productivity.Manual Dexterity:  Because they’re moving heavy objects or loads, forklift operators need to be able to control both the vehicle and the materials they’re moving.What do you need to become a forklift operator?Because of the equipment involved and the potential hazards of handling heavy equipment and heavy loads, forklift operators need to be certified. Certification typically involves completing a training course from an accredited school or online program. Once the course is complete, you’ll need to pass a forklift-specific test, which is usually made up of a written component and a physical (driving) component.How much do forklift operators make?According to the U.S. Bureau of Labor Statistics, the median annual salary for certified forklift operators is $33,890, or $16.29 per hour. This can change depending on the skill level necessary to perform the job or the complexity of the work.What’s the outlook for forklift operators?Although the U.S. Bureau of Labor Statistics predicts only slight growth for this field through 2024, there are increasing opportunities in cities and towns that are becoming transportation and shipping/logistics h ubs.If you’re thinking about a career in the warehouse/logistics world, and you don’t mind doing the (literal) heavy lifting, then getting certified as a forklift operator can be a great entry point. Good luck!

Hume on Suicide Essay Example | Topics and Well Written Essays - 1250 words

Hume on Suicide - Essay Example This paper will begin with the statement that life is the most mysterious thing that humans can face. It is given to us and we have no opportunity to choose to be born or not to be born. The question is if humans have a right to get rid of their life or if a woman, who gifted this life, can take it away? If a person kills him/herself, it is called a suicide, if someone takes the life of another person, it is called a murder. From day to day you can hear in the news about many cases of suicide among people of different age and the question is if these acts can be considered as a human’s right to be a master of his/her life, or as a crime. Nobody can state for sure, if a person have right to commit a suicide and to get rid of the dearest that was given to him. There is an philosophy that suicide is a method to demonstrate to the God the power of humans in a short and strict form. The issue is very controversial and was discussed by many famous philosophers. David Hume is among t hem. He devoted the whole essay â€Å"Of Suicide† to this issue. The reception of Hume's views The unique and controversial idea presented by Hume is that there is no person in this world who will commit suicide if he considers his life to be valuable. Thus, according to Hume, a person has a right to commit a suicide: â€Å"to restore men to their native liberty, by examining all the common arguments against suicide, and showing that, that action may be free from every imputation of guilt or blame; according to the sentiments of all the ancient philosophers† (Essays on suicide and the immortality of the soul. p.3). If to consider this statement from the point of view of social issues and values, the supporters of it can be accused in the misrepresentation of God and religion as well as in immorality. Children are taught in school that only morally weak individuals can commit suicide as suicide is the easiest way to solve the problem. â€Å"Hume’s recent critics read him differently, however, as if his observations concerning the fragility of human life are intended to show (positively) that we have a low value in God’s eyes† (Holden 2005, p.203). Hume states that there are several stages before committing a suicide. A person usually feels disorder and weakness, apathy and stupidity (Muller, 1997). These are signals for the mind that it is time to finish the life. Not all the people in the modern society would agree with Hume on the aspect. According to him, each person who has such problems is a potential suicide committer. Nobody will deny that we always can find a reason for stress and problems are waiting for us every second, thus it is a usual thing to feel such symptoms. Hume also underlined that changes that could occur in life, would bring the unexpected results for sure. Thus, the question is if the changes only push to suicide or vice versa. Let’s imagine person who is about to commit a suicide. He or she is i n the last stage and suddenly the fortune proposes him or her a present, winning the lottery. It is interesting whether this can serve as a reverse point for a person and if it can make him change his mind. Philosophy, religion and everyday life Holden states: †Hume presents arguments for the moral permissibility of suicide that could readily be generalized to license any action, murder not excepted. But no one thinks that murder is permissible, so we have a clear reduction of Hume’s reasoning† (Holden 2005, p.190). However, Hume does not consider a suicide to be a murder. According to Hume, it is unfair to consider the suicide to be a crime. He considered material and animal world and comes to the conclusion that all the things inevitably return to their basic state. This argument is also very controversial. Politicians and the law as well as religion dictate what the citizens should do and how they should behave in the society. In reality each country has its la w and unwritten rules of behavior, the picture of the world, which form the mentality (Flew, 1986).

Lab Report - Precision and Accuracy Example | Topics and Well Written Essays - 1000 words

- Precision and Accuracy - Lab Report Example The determiner of accuracy is the percentage error, which is valued at 0.06%. Some of these include the lack of experience and poor technique, which actually both go together for when there is lack of experience, the immediate result would be poor technique. Poor technique may be attributed to the parallax error, or the failure to put the eye at a level which is aligned properly to the volume mark of the pipette. This means that if one is looking up the pipette, one can see a meniscus placed too high when it appears to align with the volume mark. In the same way, if one is looking down at the pipette, the meniscus will then be too low when it appears to align with the volume mark. In fact, aside from errors in the placement of the eye with reference to the volume mark, lack of experience and poor technique also translate as the failure of properly aligning the meniscus with the volume mark. ... his means that it would be very hard to control the force by which the solution should be ejected out of the pipette, thus the delivered solution may be slightly more than what is expected. Although there is a standard amount of force when it comes to delivering the solution out of the pipette, the deviation from the standard is brought about by individual differences as no two or three people can exactly deliver the solution out of the pipette using the same amount of force. Besides, this force is too little and is very hard to quantify and estimate physically. Another possible source of error or deviation from the absolute value of the solution is the possibility that the pipette is dirty or the solution is contaminated, thus there is a possibility that tiny droplets of the solution are left on the walls of the pipette resulting in the delivery of too little solution (â€Å"Sources of Error in Pipetting†). Moreover, dirt in the pipette, no matter how little, may cause a slig ht obstruction in the flow of the outgoing solution thus there is also a possibility that the pipette amount of solution is less than what is expected. Another possible source of error or deviation from the absolute or expected value is the possibility of a broken or chipped pipette, no matter how small the break is (â€Å"Sources of Error in Pipetting†). Such a break may cause a disruption in the natural flow of the liquid out of the pipette, thus the outgoing solution is also less than the expected amount. Part B: Conclusion The volume delivered by the pipette was calculated to be 9.99+/- 0.02 mL. The slight change of +/- 0.02 mL is due to a number of factors such as differences in time elapsed during transfer of liquid, possible change in temperature, possible change in evaporation rate, lack of

Using Energy Drinks Essay Example for Free

Using Energy Drinks Essay Introduction In this essay I will be talking about the cons of using energy drinks. I will give examples from articles, in which energy drinks caused people to go to the hospital. I will explain how energy drinks boosts you up and brings you down. In this essay I will be talking about a few energy drinks specifically. Using Energy Drinks According to the Colorado Gazette, Redline drink and others have been linked to health complications. Like heart problems, hypertension, and others. In Colorado, a school banned these kind of drinks and recommended a 7-11 store to stop selling these. A 15 year old girl, an athlete, was drinking the REDLINE POWER RUSH energy drink, and passed violently shaking and extreme salivitation, she died. several others have been reporting going to the er for chest tightness, shortness of breath, severe heart palpitations, increased heart rate, fixed and dilated pupils and hypertension. Recent reviews of this drink conclude a contributing factor not only an OD on caffeine, but drinking energy drinks on an empty stomach can lead to the stomach absorbing the drink, thus causing symptoms of nausea, salivating, sweating, headaches, neck pain and so on. This drink is supposed to be a dieting and energy drink. Usually people who work out a lot or diet, are eating nutritiously, mind you, that may be why some people are not affected by the ingredients in the drink. Those are: -Caffeine Citrate, Caffeine Anhydrous, Evoburnâ„ ¢ (Pure Evodiamine), N-acetyl-tyrosine, Yerbe Mate, Green Tea, 5-hydroxy-L-tryptophan, CAMP (adenosine cyclic 3? ,5? -monophosphate), Vinpocetine, Yohimbine HCL. -also the amount of caffeine in one 2 ounce bottle of this stuff is about 250 mg. that is like nearly 3x the amount recommended on a daily basis. So if you are one who drinks the energy drinks there are some warnings, so incase you are not aware of them they follow: -if you are under the age of 16 this is not recommended. if you have any medical condition especially with the heart DO NOT DRINK THIS. if you have any type of sleeping disorder this is not for you. if you are on any type of blood thinner, bod pressure med, or anti depressants, do not drink this drink -do not take this drink with ANY other type of diet aide, this can cause a problem.. and when drinking this drink, if you have never had this please don’t drink more than 3 capfuls (. 63 fl. oz. ), dont consume more than 1/2 of the bottle, and don’t consume more than one bottle a day. Conclusion. In closing, I think using energy drinks is bad for you. Energy drinks boosts you up and when you come of that energy burst you feel drained. I am against using any form of energy drink. In Maryland, a 21 year old woman died using the energy drink four loko, an energy drink with alcohol. I wouldn’t use energy drinks, I’m one of those people who, if I know something important is coming up, I make sure I am well rested. References www. gazette. com/ www. nydailynews. com/ /2010-11-12_marylanders_want_four_loko_off_shelves_after_controversia l_cocktail_blamed_for_w. html.

Coming of Age in Ferris Beach :: McCorkle Ferris Beach Essays

Coming of Age in Ferris Beach Jill McCorkle's Ferris Beach is set in the 1970's, which is a transitional period in American history. The book is a buildings roman of Katie Burn's coming of age. Her maturing is complicated by the transition that is occurring in the time period. At the time, the Civil Rights movement had just ended, and there is a movement towards a more modern society, which included the integration of races and equality among men and women. In the book, the movement is characterized as a transition from the 'Old South' to the 'New South.' Different characters symbolize each time period. For example, Theresa Poole represents the Old South, whereas, Mo Rhodes is symbolic of the New South. As Katie grows up in this atmosphere, she must understand herself, and her sexuality. The mentalities of the Old and New South affect Katie's development. Each character in the book influences her values and beliefs. Katie must understand people like Mo Rhodes and Theresa Poole in order to establish her position i n the shifting order. Throughout the book she is exposed to different extremes of Southern mentality, and she falls victim to others' views. Finally, Katie realizes that her notions about Angela and Mo Rhodes are wrong, and that she believes in ideas that fall in between the two extremes that she has experienced. In the beginning of the book, we are introduced to Mrs. Poole, who is a traditional southern lady. She is ridiculed throughout the book because of her conventional beliefs. Her 'Old South' mentality is revealed at the beginning of the book when Mrs. Poole says, "the split levels are coming! The split levels are coming!"(pg. 1) She believes that the split levels represent a lower class and will degrade their long time established neighborhood. Theresa leads the Children of the Confederacy club and insists that Katie and Misty must be members of this historical organization. Katie and Misty's participation almost mocks Mrs. Poole's "southern ways." The organization epitomizes a traditional mentality. It is evident that Mrs. Poole does not want to partake in the transition into the New South. On the other hand, Angela and Mo Rhodes are of an extremely opposite nature. Angela is a beautiful young woman, who Katie envies and admires. Angela is a free spirited girl who has no commitment to anything.

Western states

1. Earthquakes occur in various part of United States. The earthquakes that occurred across the country ranges in magnitude and the date of occurrences. Earthquake with highest magnitude that was recorded in history occurred in Alaska while the one with lowest magnitude occurred in the Idaho area of United States. From the national seismic hazard maps (2008) shows that certain area of united states are more prone to attack while some areas have moderate probability and while some region are at a lesser probability of occurrence.Western states such as California, Nevada, Oregon and Arizona are at higher risk of earthquakes while regions such as South Dakota, Wisconsin and Minnesota are at the lowest risk of earthquake occurrences. Those at moderate risk include Oklahoma, Arkansas and Missouri. The relative probability risk of earthquake occurrences ranges from the low risk central and northern region to the moderate region of some of the eastern states to the highest risk of the weste rn states or region. 2.On the map, the color of Houston Texas is relatively grayish showing that this region is at a lower risk or probability of earthquake occurrence within the next fifty years. 3. Data from the USGS in regards to the latest earthquakes in the world (showing that of the past 7 days in terms of their magnitude and the date of occurrence) indicate that distribution of earthquakes around the world is not even. The map shows 208 different earthquakes in relation to the time of occurrence and their magnitude.Regions such as the western part of the USA, the area of Alaska, Northern part of South America, some northern and eastern parts of Australia and the southern part of Asia shows earthquake experiences that are within the range of 5-7 magnitude and they can be felt. Around the some part of central Asia there are some scattered distributions of earthquakes which are of lower magnitudes and most are not usually felt. 4. The details of the earthquake that occurred on t he southern American continent are as follows; magnitude 5.0, location 12. 100 degree S, 75. 338 degree W, PERU region with location uncertainty of Horizontal +/_ 13. 5 km (8. 34); depth +/- 3. 4km (2. 1 miles). The earthquake occurred on Saturday, August 01, 2009 at 23:07:04 UTC. 5. I’m never going to be willing to live in those regions with higher probability of earthquake simply because â€Å"prevention is better than cure†. Having considering various social, environmental and economic impacts on the lives of people being affected by earthquake, I will never consider living in such red regions. 6.In situation where I’m forced to live in such areas I will consider some of the precautions that can help me and family to prepare and prevent ourselves from being affected by such disaster. Some of what I can do to help my family prepare for such situation includes the use of the USGS resources which helps peoples and family prepare for earthquake events. The resour ces that have been found to help in such situations are categorized into the following; †¢ How can I plan ahead for an earthquake †¢ What emergency supply do I need †¢ What to do during an earthquakeIn order for me to help my family prepare for such an event in the future if eventually I was forced to relocate to the red areas are as follows; I will make sure each of my family member knows what to actually do no matter wherever they are during an earthquake such as establishing a meeting point where we can reunite after afterwards, find out the preventive measure or plan by the children schools for an earthquake attack, and remember that transportation may be disrupted during the event hence there is a need to keep supplies whenever there is chance to do so.I will also try as much as possible to prevent any form of fire outbreak that might worsen the situation. This will be achieved by turning off all the units that can lead to leakage and subsequent fire incidence. I will immediately locate the fire and police station or any available emergency facilities for any rescue. I will also talk to my neighbor in preparedness for an earthquake so for us to know what we can do to help each other during and after an attack. I will also take special training in cardiopulmonary resuscitation and first aid processes. 7.The list of the most destructive earthquakes that occurred in the world are the earthquake that occurred in Pakistan in 2005 and that which occurred at Eastern Sichuan, China in the year 2008. The earthquake at Pakistan recorder about 86000 while that of the china recorded about 87,587 deaths. There are several missing bodies during both events and thousands of people became homeless after the events. This list of most destructive earthquakes shows that science is yet to be able to predicts or control earthquake because if they have the power or knowledge to do so, we ought not to have massive destruction like the two most recent earthquakes. 8. Seismograms is the seismological tool that scientist has been able to create to detect rumbling of the earth which usually indicate events going on within the earth layers and also the magnitude of a particular earthquake. What can be consider to be the main motivation for developing seismograms is the understanding of what lead to earthquakes that is the faults and the shakings that occurred within the ground which subsequently causes earthquake. They develop this tool so as to be able to detect this shakings and measure it magnitude. 9.This geological energy is different from biological in the sense that movements of the blocks within the earth result in the conversion of energy caused by the friction into the heat energy which subsequently contributes to the earthquakes while biological energy (which is measured in terms of calorie ) are usually derived from the chemical energy and not the frictional energy. The two forms of energy are similar in the sense that they can be con verted to heat energy. References Lisa,W. (2009). â€Å"The Science of Earthquakes†. Earthquake Hazard Programs Retrieved August 2, 2009 from http://earthquake. usgs. gov/learning/kids/eqscience.php USGS, (2009). â€Å"earthquake preparedness†. FAQs Retrieved August 2, 2009 from http://earthquake. usgs. gov/learning/faq/? faqID=79 USGS, (2009). â€Å"Earthquakes with 50,000 or More Deaths†. Most Destructive Known Earthquakes on Record in the World Retrieved August 2, 2009 from http://earthquake. usgs. gov/regional/world/most_destructive. php USGS, (2009). â€Å"National Seismic Hazard maps-2008†. Retrieved August 2, 2009 from http://gldims. cr. usgs. gov/nshmp2008/viewer. htm USGS, (2009). â€Å"Earthquake Facts â€Å". Earthquake Hazard programs Retrieved August 2, 2009 from http://earthquake. usgs. gov/learning/facts. php